The ‘Foundation de Heer-Rozendaal’ was founded by Mr. de Heer & Mrs. de Heer - Rozendaal on the 25th of October 1991.
Mr. de Heer is one of the founders of Holland Colours and former President of the Group. Where the Holland Colours Group has branches/subsidiaries in the world, it was and still is the intention that aid and development projects are carried out under the watchful eye of the local managers of the Holland Colours Group.

The founder provided a starting capital of 250,000 Dutch Guilder (now approximately 113,000 euros). This starting capital was used to acquire a stake in Heerenhove - Heerde BV, which is a major shareholder in Holland Colours NV through the holding company Holland pigments BV. A primary dividend was set at eight percent. It was also decided that of future excess profits of ‘s Heerenhove fifty percent will be awarded to the foundation under conditions as stipulated in the articles of association of ‘s Heerenhove.

Over the years, many projects were supported in various countries with the largest contributions awarded to projects in Indonesia. School fees, sanitary facilities in schools and school lunches are contributed to annually. But also water supply, a leper village and financial support for the operation of schisis/cleft lip are part of the contribution program.

Together with third parties a housing construction program for employees of a hospital in Surabaya was started. Amongst others, nurses and cleaners were given the opportunity to buy houses with an interest-free loan over ten years.

In addition to Indonesia, projects in Hungary, Mexico and the Netherlands were also financed. For example, small-scale assistance to an orphanage in Hungary made it possible for children to enjoy a proper meal before heading to school.

Offering help against zero support related costs has been the motto of the foundation over the years. Ten to twenty thousand euros per year in donations are available for ongoing projects. By joining forces also larger projects can be financed, but only under the condition that control is present and effective, and the project preferably is set up together with local or other institutions.